I once heard Eben Pagan say: “Freedom is not the ability to do what you love. Freedom is doing what you love.”
Lifestyle entrepreneurs are constantly faced with the temptation to do things for money, with the hopes that it will free us up to do what we love to do.
I believe that this approach is backward.
I am of the opinion that most people would be better off if their businesses started with something that they were passionate about, or at least very interested in, and monetizing from that place.
If you don’t actually like the content of your business, then you will constantly be fighting the temptation to do things for money, rather than growing a solid foundation of a business.
I read once that 98% of wanna-be internet entrepreneurs do not succeed. I believe that is the case because they chase dollars instead of building a business foundation.
(Heck, this could be argued for all businesses, not just internet entrepreneurs.)
If you aren’t interested in your business, then you won’t build the foundation necessary for it to produce fruit. Plain and simple.
When money is the primary focus, (especially in those first starting out) it is easy chase every “hot” thing that comes across our desks and email boxes. As a result, beginning entrepreneurs are left wondering “What makes money?” rather than “What will grow my audience?”
There is something to be said about staying on top of latest trends and changes in the marketplace (or increasing skills in certain areas), but often a new freedom-seeker will confuse the importance of learning a particular tactic before having a business foundation in place.
It is a common misconception among freedom business owners to mistake “cash generation” with a business.
Cash generation tactics (or “hacks”) come and go, but businesses stay strong through the highs and lows.
When Clickbank first started to get hot in the mid 2000’s, there were thousands of people making a full-time income simply by creating Google ads that linked to Clickbank sales pages.
This was a cash generation strategy, NOT a business. But it was being mistaken for a business, since it made money for a short time. The same is true for SEO tricks, traffic hacks, social networking spam (guilty!), and any short-lived loophole that may work for awhile… until it gets closed.
Again, the only reason these “hacks” exist is because there is a belief that if you do things that make money, then you’ll be free enough to do what you love.
Well… what if we could just do what we love, AND get paid for it?
That feels much more like freedom than doing things you dislike in order to raise enough money to have the time to do what you love.
Here’s HOW you get paid to do what you love?
The secret to having a business that pays you long term is by having a responsive audience.
Your audience can come in the form of blog readers, an email list, podcast readers, even Facebook followers.
(Note: it doesn’t have to be your audience.)
The important thing is that you control the message they see on a regular basis.
Chances are that you will have multiple avenues in which you will connect with your audience. At the center of that audience, however, must be a central hub. I call this hub the Six Figure Blog.
The Six Figure Blog is the connection point for all of the marketing and traffic strategies that you do. Without some place for the audience to connect, it’s like shooting bullets into the wind. Some of the shots might connect, but most of them never get seen again.
Here is a diagram of the flow of the Six Figure Blog:
Take note that the money is made on the Six Figure Blog – that is where the audience sees products, affiliate links, advertisements, and opts into email lists. It’s not until they hit the SFB that money is made. That is why having the central “hub” is so important.
Many of the “hacks” and shortcuts that are peddled on a regular basis attempt to cut out the central hub, which is why all of them are short-lived.
An audience, however, does not go away. It stays with you for years. And your audience buys your products, delivers advertising revenue to your pocket, and even spreads your message to more audience members.
To grow your audience and to keep them interested, they need a place to connect. You do that with a Six Figure Blog. All the video content, podcast listeners, article readers, and subscribers funnel back to this one central place. You make your money from this place.
THAT gives you a solid foundation to build a real business. When you have an audience being built in one central location, then you have the ability to grow.
There is one other important thing to note about this strategy: the content of the blog itself does not have to be your own. In fact, you grow a lot faster if other people create the content for you (and they’ll do it for free in most cases).
And when you combine this foundation with something that you actually care about, the results are limitless.
To set up your Six Figure Blog correctly and build from this foundation the right way around something that you love, join the Six Figure Blogging Class.
Ryan’s motto is “live life to the fullest.” And, he certainly lives up to the challenge. As a freshman at Indiana Wesleyan University, Ryan started a small internet business from his dorm room to help pay his tuition . . . and by the age of 20, he was earning a 6-figure income and other online ventures – all while continuing to study full time. Needless to say, Ryan’s “side business” allowed him to graduate debt free – with a nice chunk of change left over. After college, Ryan expanded his online business and set out to see the world. His next big adventure? Inspiring others to live free lives and create their own destinies . . . just like he had.
With that vision in mind, Ryan created the Freedom Publishing Group LLC, which offers life-changing products in the financial freedom, health and fitness, and self-development spaces. The Freedom Fast Lane is a group of likeminded entrepreneurs who have a passion for sharing their skills to help others succeed in achieving their dreams. Ryan is a world traveler, an avid Cleveland Indians fan, and a big fan of freedom.