Selling Premium Products, Acquiring Customers Off Amazon, and Getting Influencers with Athletic Greens

Establishing a premium products brand is no easy task. The higher price point that is characteristic of premium products scares most brand builders away. They’d rather settle for a more affordable product that appeals to a broader audience. They believe that approach will generate more sales. But more sales are not what is most important … Continue reading “Selling Premium Products, Acquiring Customers Off Amazon, and Getting Influencers with Athletic Greens”